Beyond Simple Marketing… Branding!

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There are many places you can have one little piece of the branding pie created for your business, like a website redesign or a logo revamp. But are you looking for more? Changing or increasing the world’s perception of your brand is worth a whole [...]

5 Essentials of Content Marketing

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  The phrase “content marketing” is all over the web these days. Content has become a mixture of many things: webinars, blog posts, videos, social network shares and more. It sounds like a great idea. If done right, a well-executed digital campaign will yield [...]

Don’t Be Lazy, Name Your Digital Images

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SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. 1. Optimize images for SEO and the good of your site content Yes, you want your images to appear with search results. But image optimization [...]

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“The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person’s e-mail and every single person’s Twitter @ reply.”

Gary Vaynerchuk

“When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.”

Richard Branson

“If you take a print magazine with a million person circulation, and a blog with a devout readership of 1 million, for the purpose of selling anything that can be sold online, the blog is infinitely more powerful, because it’s only a click away.”

Timothy Ferris